Month: March 2012

  • speaking of measuring engagament #2

    Our panel at diy days on methods of funding and measuring engagement offered a vast range of perspectives. Creative entrepreneur Sparrow Hall, Ogilvy@Social’s VP Ryan Aynes, G2’s Nick Braccia and myself straddled concrete advise on scoring funding, successful pitching, qualitative and quantitative data, collaborating with brands as well as designing with and for the audience.…

  • speaking of measuring engagement

    A few weeks ago I was invited to speak at diy days New York City on ‘Measuring Engagement’. For their website I answered a few questions that were really inspiring. . What do you see as the most exciting development in storytelling today? Getting together to do it. What’s your wish for the future? More…